THE FRACTIONAL MODEL
WHY HIRE AN AGENCY RATHER THAN AN IN HOUSE TEAM?
Great question. Here’s what you need to consider:
Advancing the Quality:
Hiring an employee is certainly an option, but bear in mind that modern marketing involves many different skills and specialties. Most marketers have general knowledge of several marketing categories but specialize in only a few. It would be impossible for a single marketer to master every marketing skill — to be a talented copywriter and techie and designer and strategist. They’d run out of brain cells.
Working with a full-service marketing agency puts a team of experts at your disposal, ensuring each task is undertaken by a specialist with deep knowledge and experience in that skill. By doing so, you have the opportunity to level up the caliber of your marketing efforts with expert guidance and execution. Essentially, you extend your in-house team, with all the expertise and none of the associated costs and management requirements.
Maximize the Savings:
Working with an agency increases your return on investment. Collaborating with a marketing agency as opposed to hiring in-house means you save money on salaries, benefits, and employment taxes. Plus, you save time onboarding, training, and managing that individual. Instead, we provide a network of specialists to accomplish the same outcomes.
IF YOU’RE NOT AN EMPLOYEE, DO YOU REALLY CARE ABOUT MY BUSINESS?
Do employees really care more? We are business owners, too. We get it – just how personal business really is, that growth is something to work on every.single.day, and that it takes time to trust others with your vision. Yes, we care about helping you achieve your goals because your victories mean we’re doing our job – and hopefully you’ll spread the word about us! So as a fractional agency, we have a stake in your business success and we are honored to play a small part in helping you get there.
SINCE I WON’T SEE YOU EVERY DAY, WILL I HAVE TO NAG YOU ABOUT THE STATUS OF MY MARKETING EFFORTS?
Running a business is a full time job. You don’t need the added stress of staying on top of your contractors. It’s our job to anticipate your questions, keep up with your campaigns, and to communicate everything you need to know to keep marching forward.
We have the tools and project management experience to help things run smoothly between us. We use cloud based media and collateral storage, we are answering emails all day, and we all have experience working with teams from a distance.